Privately-owned white sand beaches that go on for miles.

It’s Throwback Thursday every day in the radical retro surfing-themed rooms.

Privately-owned white sand beaches that go on for miles.

Huge stretch of white sand beach is right out the door.

St. Pete's first new hotel in more than 20 years, and it's a beaut.

We can basically hear the Bath & Body Works toiletries saying 'stuff us in your suitcase!'.

Relaxing space situated just a short walk from restaurants, shops and the beach.

Smack-dab on St. Pete Beach with views of the Gulf of Mexico to boot.

Make the sunset celebrations at Pier 60 your new evening ritual. (Even if it’s just for one night.)

Breakfast is basic, but tasty and free.

Free hot breakfast includes waffles!

Basic but cozy rooms get the job done.

Hot breakfast spread every day, free – plus weekday grab & go brekkie for when you've gotta jet.

Do the famous welcome cookies live up to the hype? Yes, yes they do.

Free Internet for those who get itchy at the thought of going WiFi-less.

Keeps things simple & sweet – warm décor, clean and comfortable rooms.

Simple and straightforward, perfect for when you just need to get some shuteye.

Hotel pool is prime for relaxation or exercise.

Freebies galore, from bikes to beach chairs, umbrellas & towels. Also, Happy Hour on Fridays and on-the-house breakfast on Sat & Sun.

The sands are literally on ya doorstep; welcome to paradise.