Privately-owned white sand beaches that go on for miles.

It’s Throwback Thursday every day in the radical retro surfing-themed rooms.

The sands are literally on ya doorstep; welcome to paradise.

St. Pete's first new hotel in more than 20 years, and it's a beaut.

Privately-owned white sand beaches that go on for miles.

Freebies galore, from bikes to beach chairs, umbrellas & towels. Also, Happy Hour on Fridays and on-the-house breakfast on Sat & Sun.

A few minutes’ flip-flop to the beach.

Brand new condo-style stay. Two buildings, one beachfront and one bayside – each equally fab in different ways.

Make the sunset celebrations at Pier 60 your new evening ritual. (Even if it’s just for one night.)

Simple rooms have all the essentials with minimal frills for a low-key stay.

Freshly-baked cinnamon rolls at breakfast are the new black (coffee).

We can basically hear the Bath & Body Works toiletries saying 'stuff us in your suitcase!'.

Free hot breakfast includes waffles!

Hot breakfast spread every day, free – plus weekday grab & go brekkie for when you've gotta jet.

Basic but cozy rooms get the job done.

Do the famous welcome cookies live up to the hype? Yes, yes they do.

Free Internet for those who get itchy at the thought of going WiFi-less.

Keeps things simple & sweet – warm décor, clean and comfortable rooms.

Simple and straightforward, perfect for when you just need to get some shuteye.

Hotel pool is prime for relaxation or exercise.