Scandinavian chic rules the rooms. Even the bowl for your keys and change is cool.

Industrial-meets-plush design is so very Soho.

Brand new digs in Chelsea.

Design-forward digs between Times Square and Hudson Yards, with a serene blue/gray palette and digital Do Not Disturb message.

Glossy, sleek and oh-so-chic.

Refreshingly mellow leather-and-velvety social lounge during the day turns into a plush, moody lounge-lounge at night.

Scandinavian chic rules the rooms. Even the bowl for your keys and change is cool.

Bigger than average guestrooms, with those famed Heavenly Beds that live up to their name.

Rooms are contemporary, with floor-to-ceiling windows so you can look out onto your concrete jungle domain.

Eye-catching glass structure where floor-to-ceiling windows let in sweeping city views.

Hip location, mere steps from killer nightclubs, swanky shopping and stellar restaurants.

Since the ace location is already in the name, we’ll highlight another perk: free bottled water and coffee in the lounge.

Murray Hill address near high-end cocktail bars and great restos.

Spot-on location puts you in the heart of Times Square, close to Broadway shows and ginormous pastrami on rye deli sandos.

Enjoy an authentic NYC experience steeped with elegant architecture and vintage decor near Washington Square Park and Union Square.

Set amid the buzz of Midtown, this storied building celebrates the city’s rich history while keeping you up to date in a modern milieu.

Stay in the epicenter of the action below Canal. Walk to Chinatown, Little Italy, One World Trade Center, and a myriad of NYC attractions.

Manhattan artist Randy Settenbrino spearheaded this transformation, keeping the vibe of the era intact while adding mod cons like free WiFi.

18 stories of sheer genius in this innovative new concept by hospitality guru Sam Gelin.

Freewheeling artistic vibe in the historic Flatiron district. Mid-century modern aesthetic complete with macrame wall hangings.

Perched right on the High Line (New York’s ‘other’ favorite park), with an art-laden rooftop plaza.

In the middle of Midtown, a shining light of Art Deco design from that era's heyday.

Location's ace – you're right by Battery Park, a multitude of museums and several subway stops.

Placed in the heart of the Financial District, you're just steps from the Brooklyn Bridge and the stunning architecture of the Oculus.

Inviting Lobby Bar that New York Magazine dubbed 'Equal parts retro cocktail den and mad scientist's library.'

Whatever time you stumble in, the 24-hour front desk serves up service with a smile.

Masculine, modern ship cabin vibe heavy on the leather, brass and exotic woods.

You didn't know rooms came this big in Manhattan.

Ridiculously convenient to Grand Central Terminal (it’s across the street).

Jazzy contemporary style in an eclectic 'hood.

Appropriately located on Orchard Street, in the vibrant and historic Lower East Side. Can’t find more character in Manhattan.

Soak up some of the best Hudson views in town from your very own New York suite. (Kevin McAllister would be proud.)