A location that's right in the action — and just a stone's throw from Royal Parks and Buckingham Palace.

Steps to Trafalgar Square and oodles of other sights, so go ahead and explore.

Gorgeous Art Deco building dating to 1913, ideally situated in Mayfair with dozens of shops and restaurants within walking distance.

Location that's just perf in the West End, with all the shopping, culture and dining you could want.

Historic courthouse vibe shines through while modern style keeps ya feeling comfortably at home.

Stylish, quaint and free coffee!

Bright white rooms and floor-to-ceiling windows make you feel like you’re on a cloud looking out at the city.

Sleek hotel brought to you by trailblazers of the Berlin hotel and bar scene – where better to expand to than London?

Fun fact: the actual point for measuring the distance to and from London is located at Charing Cross, so you’re literally in the centre of London.

Amazing location near Piccadilly. So deep in the West End, you might accidentally get cast in Les Mis.

Enviable Soho address, a 5-min stroll to Piccadilly Circus, Her Majesty’s Theatre, Nat’l Gallery and Trafalgar Square.

Couldn’t be better placed as a sophisticated urban retreat. Overlooking both Buckingham Palace Gardens and Hyde Park.

Quirky-homey rooms have delightful touches (vintage radios, old books) and supremely comfortable beds.

In trendy Clerkenwell, away from the tourist crowds, but close to the tube when you gotta take your Big Ben selfies.

Inspired by philosopher Bertrand Russell, this storied townhouse blends original architectural details with eclectic artwork and modern touches.

Stylish serviced apartments between the diamond district (jewels!) and happenin’ Covent Garden (shows!).

This beautifully decorated townhouse features well-appointed rooms that combine chic style and modern comfort.

Modern, serviced apartment-style suites hooked up with all the comforts of home: fully-fitted kitchens, cosy beds, washer-dryers and aircon.

A fossil’s throw from the British Museum.

An easy 15-min walk from St. Pancras & King's Cross stations, and just a teensy bit further to the world-famous British Museum (Rosetta Stone, anyone?).

Classic sophistication in the heart of the city, minutes' walk from tube stations as well as Oxford Street.

A 15-min walk to the mighty British Museum. And cafés, cafés, cafés.

Set in a stunning Victorian townhouse on a low-key, tree-lined street. And, bonus, King’s Cross station is just a 5-min stroll away(!).

Refreshingly laid-back rooms make compact feel all comfy-cosy.

Cool, contemporary design and a fab location in The City.

Prime West End location, mere minutes from all the action at Piccadilly Circus.

Hotel pool hits the spot when you need to cool off or swim it out.

On a quiet street in Marylebone, it’s elegant and Edwardian, with the entrance all marble-columny.

Prime location within walking distance of shops, restaurants & must-sees like the British Museum.