Brilliant Central location on the Strand, near the theatre district, Trafalgar Square, St. Paul’s Cathedral, and London Eye.

Smart and central Mayfair address.

Location that's just perf in the West End, with all the shopping, culture and dining you could want.

Gorgeous Art Deco building dating to 1913, ideally situated in Mayfair with dozens of shops and restaurants within walking distance.

Bright white rooms and floor-to-ceiling windows make you feel like you’re on a cloud looking out at the city.

Unbeatable location puts must-visits like Buckingham Palace within walking distance.

Historic courthouse vibe shines through while modern style keeps ya feeling comfortably at home.

Local ‘shuttle’ is a luxury car so you can arrive anywhere in style.

Amazing location near Piccadilly. So deep in the West End, you might accidentally get cast in Les Mis.

Smart, sweet, swank: it's a playground of the jet-setters. Also the official hotel of London Fashion Week and a gathering ground for beautiful people year-round.

Steps from Leicester Square with London's theatre and cinema at your feet.

Deliciously modern digs with quirky artwork scattered throughout the hotel.

Couldn’t be better placed as a sophisticated urban retreat. Overlooking both Buckingham Palace Gardens and Hyde Park.

5 Georgian townhouses = 1 killer boutique stay. Fab rehab newly completed with NYC’s Alexandra Champalimaud at the helm.

Converted traditional Georgian townhome, with all the concomitant grace and charm.

City centre locay puts you minutes from the Tate as well as the London Eye.

Lovely 18th century Georgian townhouse in a perfect location for visiting the British Museum, Covent Garden or to see a show. We hear Cats is playing.

Modern, serviced apartment-style suites hooked up with all the comforts of home: fully-fitted kitchens, cosy beds, washer-dryers and aircon.

Turn-of-the-century dazzler just had a world-class velvet-and-leather overhaul by Jacques Garcia and L’oscar International.

Whip up something impressive in your kitchenette before hitting one of the stellar bars nearby (we’re partial to The Old School Yard because: arcade).

Stylish serviced apartments between the diamond district (jewels!) and happenin’ Covent Garden (shows!).

Breezy elegance a short walk from Covent Garden and the West End. Great place for theatre-goers. There's this new show called Les Mis. You'd like it!

Warm chocolate chip cookies at check-in are even better than Mom used to make (but don’t tell her we said so).

Cheerful, airy rooms in a bustling neighbourhood steps from the British Museum and plenty of public transport.

Classic Edwardian, well-placed for history buffs, a 3-min stroll from the British Museum.

Upscale digs in the heart of the city, just steps from so many monuments and museums you won't know what to do with yourself.

Fantastically central & in the thick of the West End.

Attractive hotel in the heart of the city near the London Eye and the Houses of Parliament (if you need to pass any legislation).

A 15-min walk to the mighty British Museum. And cafés, cafés, cafés.

Quirky-homey rooms have delightful touches (vintage radios, old books) and supremely comfortable beds.