Bright white rooms and floor-to-ceiling windows make you feel like you’re on a cloud looking out at the city.

Spanning 16 buildings along the city's storied Denmark Street, this vibrant hotel is a nod to London's rich music history.

Exclusive Mayfair address on a peaceful residential street.

Bright white rooms and floor-to-ceiling windows make you feel like you’re on a cloud looking out at the city.

A location that's right in the action — and just a stone's throw from Royal Parks and Buckingham Palace.

Enviable Soho address, a 5-min stroll to Piccadilly Circus, Her Majesty’s Theatre, Nat’l Gallery and Trafalgar Square.

Historic courthouse vibe shines through while modern style keeps ya feeling comfortably at home.

Couldn’t be better placed as a sophisticated urban retreat. Overlooking both Buckingham Palace Gardens and Hyde Park.

Unbeatable location puts must-visits like Buckingham Palace within walking distance.

Local ‘shuttle’ is a luxury car so you can arrive anywhere in style.

Smart, sweet, swank: it's a playground of the jet-setters. Also the official hotel of London Fashion Week and a gathering ground for beautiful people year-round.

Gorgeous Art Deco building dating to 1913, ideally situated in Mayfair with dozens of shops and restaurants within walking distance.

Cool minimalism in the rooms

Amazing location near Piccadilly. So deep in the West End, you might accidentally get cast in Les Mis.

Streaming your favorite playlists is a breeze with free WiFi.

Deliciously modern digs with quirky artwork scattered throughout the hotel.

5 Georgian townhouses = 1 killer boutique stay. Fab rehab newly completed with NYC’s Alexandra Champalimaud at the helm.

The always-energetic Generator Bar is all wood, exposed metal beams and uncovered lighting.

Ten minutes on foot to all of central London’s hotspots – go explore!

Playfully stylish décor throughout – think swings as seats at the cocktail tables in the café/bar.

City centre locay puts you minutes from the Tate as well as the London Eye.

Welcome to Wonderland, Alice: the Philippe Starck / Tim Andreas design is like a journey down the rabbit hole.

Warm wood finishes cosy up the contemporary rooms.

Modern, serviced apartment-style suites hooked up with all the comforts of home: fully-fitted kitchens, cosy beds, washer-dryers and aircon.

Warm chocolate chip cookies at check-in are even better than Mom used to make (but don’t tell her we said so).

Quirky-homey rooms have delightful touches (vintage radios, old books) and supremely comfortable beds.

Live the real London life, since the whole city's right out your door.

Classic sophistication in the heart of the city, minutes' walk from tube stations as well as Oxford Street.

A 15-min walk to the mighty British Museum. And cafés, cafés, cafés.

Prime West End location, mere minutes from all the action at Piccadilly Circus.