Bright white rooms and floor-to-ceiling windows make you feel like you’re on a cloud looking out at the city.

Spanning 16 buildings along the city's storied Denmark Street, this vibrant hotel is a nod to London's rich music history.

Boasts a posh West End address. (Bonus? You’re less than five minutes on foot to the Leicester Square tube station.)

Location that's just perf in the West End, with all the shopping, culture and dining you could want.

Bright white rooms and floor-to-ceiling windows make you feel like you’re on a cloud looking out at the city.

Exclusive Mayfair address on a peaceful residential street.

Historic courthouse vibe shines through while modern style keeps ya feeling comfortably at home.

Unbeatable location puts must-visits like Buckingham Palace within walking distance.

Smart, sweet, swank: it's a playground of the jet-setters. Also the official hotel of London Fashion Week and a gathering ground for beautiful people year-round.

Streaming your favorite playlists is a breeze with free WiFi.

Steps from Leicester Square with London's theatre and cinema at your feet.

Enviable Soho address, a 5-min stroll to Piccadilly Circus, Her Majesty’s Theatre, Nat’l Gallery and Trafalgar Square.

Amazing location near Piccadilly. So deep in the West End, you might accidentally get cast in Les Mis.

Couldn’t be better placed as a sophisticated urban retreat. Overlooking both Buckingham Palace Gardens and Hyde Park.

Local ‘shuttle’ is a luxury car so you can arrive anywhere in style.

Gorgeous Art Deco building dating to 1913, ideally situated in Mayfair with dozens of shops and restaurants within walking distance.

Playfully stylish décor throughout – think swings as seats at the cocktail tables in the café/bar.

City centre locay puts you minutes from the Tate as well as the London Eye.

Composed of 5 historic Georgian townhouses, this renovated space seamlessly blends refined style & modern comfort.

Breezy elegance a short walk from Covent Garden and the West End. Great place for theatre-goers. There's this new show called Les Mis. You'd like it!

Ten minutes on foot to all of central London’s hotspots – go explore!

5 Georgian townhouses = 1 killer boutique stay. Fab rehab newly completed with NYC’s Alexandra Champalimaud at the helm.

Whip up something impressive in your kitchenette before hitting one of the stellar bars nearby (we’re partial to The Old School Yard because: arcade).

Splendid 19th-century Georgian ideally situated within walking distance of the British Museum and about a million bars and restaurants.

Turn-of-the-century dazzler just had a world-class velvet-and-leather overhaul by Jacques Garcia and L’oscar International.

Welcome to Wonderland, Alice: the Philippe Starck / Tim Andreas design is like a journey down the rabbit hole.

A fossil’s throw from the British Museum.

A skip away from the British Museum and not much farther to Oxford Street and Leicester Square.

The always-energetic Generator Bar is all wood, exposed metal beams and uncovered lighting.