Fun fact: the actual point for measuring the distance to and from London is located at Charing Cross, so you’re literally in the centre of London.

Fun fact: the actual point for measuring the distance to and from London is located at Charing Cross, so you’re literally in the centre of London.

Spanning 16 buildings along the city's storied Denmark Street, this vibrant hotel is a nod to London's rich music history.

Sleek hotel brought to you by trailblazers of the Berlin hotel and bar scene – where better to expand to than London?

Steps to Trafalgar Square and oodles of other sights, so go ahead and explore.

Exclusive Mayfair address on a peaceful residential street.

Whether you don't want to stay all day in bed or see ALL of London – this Dickens-inspired gem is happy to oblige.

Cool minimalism in the rooms

Bright white rooms and floor-to-ceiling windows make you feel like you’re on a cloud looking out at the city.

Couldn’t be better placed as a sophisticated urban retreat. Overlooking both Buckingham Palace Gardens and Hyde Park.

Historic courthouse vibe shines through while modern style keeps ya feeling comfortably at home.

Enviable Soho address, a 5-min stroll to Piccadilly Circus, Her Majesty’s Theatre, Nat’l Gallery and Trafalgar Square.

Stylish, quaint and free coffee!

Breezy elegance a short walk from Covent Garden and the West End. Great place for theatre-goers. You'd like it!

Refined accommodations in central London a short walk from several famous attractions, as well as groovy bars and restaurants.

Style is evocative of an exclusive members-only club with a cool modern twist.

Smart serviced apartments on a residential street in charming Bloomsbury, near Kings Cross St. Pancras and Euston stations.

City centre locay puts you minutes from the Tate as well as the London Eye.

Club Living Room has your downtime covered with a laid-back vibe and on-the-house snacks and bevvies.

Welcome to Wonderland, Alice: the Philippe Starck / Tim Andreas design is like a journey down the rabbit hole.

Steely elegance by St. Paul's Cathedral, you're perfectly situated to explore exciting London.

Ten minutes on foot to all of central London’s hotspots – go explore!

Urbane charm in a quiet part of town steps from bustling Oxford Street.

Playfully stylish décor throughout – think swings as seats at the cocktail tables in the café/bar.

There may be no such thing as a free lunch, but breakfast is on the house.

Prime West End location, mere minutes from all the action at Piccadilly Circus.

Classic sophistication in the heart of the city, minutes' walk from tube stations as well as Oxford Street.

Steps from the Tube, and strolling distance from biggies like the London Eye, Shakespeare’s Globe and Borough Market.

Refreshingly laid-back rooms make compact feel all comfy-cosy.

Hotel pool hits the spot when you need to cool off or swim it out.

Quirky-homey rooms have delightful touches (vintage radios, old books) and supremely comfortable beds.