Fun fact: the actual point for measuring the distance to and from London is located at Charing Cross, so you’re literally in the centre of London.

Breezy elegance a short walk from Covent Garden and the West End. Great place for theatre-goers. You'd like it!

The façade sets the tone, with a new Carnival-inspired work by British-Trinidadian artist Zak Ové.

Directly opposite Gloucester Road tube station.

Modern through and through, from smartly designed rooms to perks like flat-screen TVs and free WiFi.

Funky modern design maximizes compact spaces with fresh flair.

Club Living Room has your downtime covered with a laid-back vibe and on-the-house snacks and bevvies.

On the banks of the Thames and across from Battersea Park, you're surrounded by picturesque sites.

Set in a quiet residential 'hood and just a 3-min stroll from the Pimlico tube station.

Spot-on location near the iconic Tower Bridge and Tower of London, where the Beefeaters await your arrival.

Ultra-sleek rooms with playfully vibrant accents plus wall-to-wall windows, mini-fridges packed with freebies & rainfall showers.

No need to venture out sans brekkie – they treat ya to tasty, on-the-house croissants & bottomless coffee every morning(!).

City centre locay puts you minutes from the Tate as well as the London Eye.

Sleek hotel brought to you by trailblazers of the Berlin hotel and bar scene – where better to expand to than London?

Vibrant East London digs, moments from Cambridge Heath train station and walking distance from the hip Shoreditch 'hood.

Gratis turn-down gift changes every night… and we love surprises.

Spanning 16 buildings along the city's storied Denmark Street, this vibrant hotel is a nod to London's rich music history.

Get the night (or afternoon) started without leaving the onsite bar.

Cross the nearby Nat’l Maritime Museum & Royal Observatory off your ‘did that’ list. And access Canary Wharf & the O2 Arena via local transpo links.

Streamlined rooms are a spot-on modern respite after touring century-old sights (let’s be real, London has a lot of ‘em).

Tube’s ultra-close & there are sights aplenty (like a little-known spot called the Tower of London) within walking distance.

Stylish serviced apartments between the diamond district (jewels!) and happenin’ Covent Garden (shows!).

Super-sleek modern digs in a residential ‘hood. Primarily neutral palette comes alive with pops of color.

Enjoy stunning Tower Bridge views and easy access to all the must-see sights.

Cool, contemporary design and a fab location in The City.

Splendid 19th-century Georgian ideally situated within walking distance of the British Museum and about a million bars and restaurants.

Floor-to-ceiling windows max out those pretty city views in seriously cosy (yet still chic) rooms.

Prime location features stunning views of the River Thames, Tower Bridge and the Tower of London.

Steely elegance by St. Paul's Cathedral, you're perfectly situated to explore exciting London.

Serviced apartments are generous with both space and amenities. Minimum age of 18 keeps the kids at bay.

Head upstairs to the rooftop for a 360-degree sneak peek of the iconic London hotspots you’ll be sightseeing later.