Sweet spot near London biggies like The Gherkin, Tower Bridge, Old Spitalfields Market, Brick Lane and Whitechapel Gallery.

Modern design and industrial style located right on the water and only 15 minutes from City Airport via the DLR.

Warm woods and plush fabrics keep rooms super cosy.

19th-century Victorian accommodations ideally situated minutes from the Natural History Museum and steps from the underground.

Sweet spot near London biggies like The Gherkin, Tower Bridge, Old Spitalfields Market, Brick Lane and Whitechapel Gallery.

Right in the cool, trendy part of London — think: walking distance to Brick Lane, the Tower of London and Shoreditch.

Cool, contemporary design and a fab location in The City.

Well-placed, central riverside spot, with an all-day deli, coffee shop and a SMEG kitchenette in every suite.

Spacious apartments with separate living spaces and kitted-out kitchens.

Modern through and through, from smartly designed rooms to perks like flat-screen TVs and free WiFi.

Rooms are all about the essentials, ’cause some nights you want sleep more than snazz.

Historic brick building with arched windows. Inside, things get about 150 years more modern.

Funky modern design maximizes compact spaces with fresh flair.

Ultra-sleek rooms with playfully vibrant accents plus wall-to-wall windows, mini-fridges packed with freebies & rainfall showers.

Lovely hotel in the fashionable Kensington Gardens 'hood, steps away from a tube station.

Streamlined rooms are a spot-on modern respite after touring century-old sights (let’s be real, London has a lot of ‘em).

A mere 10-min stroll to the buzzing South Bank (hello, retail therapy & stellar eats).

Service so warm and friendly they’d even welcome the Capulets.

Exclusive Mayfair address on a peaceful residential street.

Hot breakfast spread every day, free – plus weekday grab & go brekkie for when you've gotta jet.

In the heart of chic Chelsea & (you guessed it) right off Sloane Square.

Tasty breakfast that just so happens to also be free.

Super-sleek modern digs in a residential ‘hood. Primarily neutral palette comes alive with pops of color.

Kitted-out kitchens and luxe bath amenities make staying in an appealing option.

Gorgeous Art Deco building dating to 1913, ideally situated in Mayfair with dozens of shops and restaurants within walking distance.

Warm chocolate chip cookies at check-in are even better than Mom used to make (but don’t tell her we said so).

Cool minimalism in the rooms

Stylish serviced apartments between the diamond district (jewels!) and happenin’ Covent Garden (shows!).

Smart, sweet, swank: it's a playground of the jet-setters. Also the official hotel of London Fashion Week and a gathering ground for beautiful people year-round.

Do the famous welcome cookies live up to the hype? Yes, yes they do.