Style-on-a-dime done very, very right. Now in one of the neon-y-est corners of the universe, steps from theaters galore.

One block from Times Square and Broadway theatres.

Fresh, colorful vibe in the lively social spaces and soothing neutrals in the rooms to max the mellow.

Pillowtop beds, L-shaped sofa beds, Frette linens, Nespresso machine & Etro amenities – plus plenty of natural light, thanks 7 x 7-foot windows.

Fully equipped kitchen in every room for home cookin' away from home.

The perfect perch for cramming as much NYC into your stay as humanly possible: Broadway shows, Radio City Music Hall, Fifth Ave shops – the works.

Classic theater façade gives way to a swanky 2-story lobby, fireplace, mood lighting and convo areas set the tone.

Shuttle service to Times Square + free parking = easy, breezy & car-free sightseeing.

Midtown location puts you an easy step-ball-change (that’s jazz-move talk) from biggies like Broadway and Carnegie Hall.

18 stories of sheer genius in this innovative new concept by hospitality guru Sam Gelin.

Feel like a Mad Man (or Woman) at this vibrant midtown Madison Avenue address.

Unique details like the lobby’s retro split-flap arrivals board remind us of the glory days of travel (with a sleek, modern twist).

Cool-neutral-toned guestrooms are big on style – and big for New York.

Inspired by Finnish saunas, bento boxes and pre-historic rock-cut cliff dwellings – all under the premise of ‘Less, but better.’

Walking distance to the biggies: Empire State, Madison Square Garden, Flat Iron Building and Times Square (Shake Shack stop optional, but recommended).

Both penthouse suites rock incredible garden terrace spaces – plus the chance to say ‘penthouse’ every time you get asked where you’re staying.